Pharmaceutical companies are increasingly engaging in or competing with the mHealth sector (mobile health), but an interesting dichotomy is developing. Pharmaceutical firms, by their nature, are meticulous and consequently classically slow to make decisions, develop new products and adopt novel approaches. On the contrary, digital technology businesses are more often fast, dynamic and agile both…

Areas, where lots of people congregate, offer the perfect breeding ground for norovirus. The quarantine of approx. 1,200 staff, days before the start of the 2018 Pyeongchang Winter Olympic Games was just one high-profile case reported in 2018 (1). Although it’s recognised as the ‘winter vomiting bug’, norovirus isn’t just a seasonal illness. It is…

This latest instalment of Tech Talk looks at development considerations for mHealth apps, Dr Neil Polwart, Novarum founder and BBI Group head of mobile, tells us more… Mobile is touching all our lives and it’s almost inevitable that at some stage your organisation will consider developing a mobile application to tap into this emerging market….

In our latest blog, Novarum founder and BBI Group Head of Mobile, Dr Neil Polwart, discusses how best to monetise an mHealth app. With mHealth apps forecast to generate $189 billion annual revenue to app providers by 2020, pharma companies hoping to jump on the mHealth bandwagon may soon find themselves facing an interesting question…

To mark World Malaria Day (April 25), the founder of specialist smartphone diagnostics company Novarum DX and BBI Group head of mobile, Dr Neil Polwart, has spoken out to highlight the importance of new diagnostic technologies in tackling the spread of mosquito-borne diseases like malaria. The theme for World Malaria Day 2018 is ‘Ready to…